We are the House of Brands and our high-quality and innovative premium brands from the bike, snow and action sports sectors can rely on us - and vice versa. Long-term partnerships, trust and commitment show that a cooperation with us promises a successful future for your brand.
AXA Bike Security stands for peace of mind — whether you’re commuting through the city or embarking on a long ride into the unknown. With roots in the Netherlands, where there are more bicycles than people, AXA has been setting the standard for over 100 years as THE brand for bike locks and lighting. AXA offers the right solutions for every bike and every riding style, building your confidence. So that when you’re on the road, you only have to think about one thing: where you’re going next — because your bike is waiting for you, and your lights are ready.
BELL inspires the next generation of riders and supports you in discovering your personal limits. Born in a garage and driven by grease and a lot of will, BELL originally comes from the racing, motorcycle and bike culture and today not only makes helmets, but creates opportunities for all cycling enthusiasts.
BESV is an international company that creates and distributes high quality electric bikes with unique and stylish design. The premium e-bikes of the BESV brand cover the range from City and Urban, to Trekking and E-MTB. In addition, the bikes score with advanced software technology with a focus on innovation and quality.
In 1975, the enthusiastic cyclist Jim BLACKBURN founded his eponymous company. Whether pumps, bottle cages, bike lights or bags – at BLACKBURN everything revolves around reliable, durable, lightweight and innovative products around the bike.
Camelbak has become established in the bike and outdoor community as the inventor of the hydration systems (hydration pack = Camelbak) and has continuously developed further. Today, CamelBak’s wide range of backpacks and drinking bottles covers the entire spectrum of usage during and after sports, whether for cycling or for trail running.
Capsuled is a brand devoted to their vision of providing contemporary and outstanding cycling gear. The concept of Capsuled is to create technically perfect products with minimalist aesthetics made from organic or recycled content. Capsuled strive to bring out collections that enable the best cycling experience for all levels of riders.
CORIMA has been manufacturing high performance carbon wheels for road, track, time trial, fixie, handbike and sports wheelchair for over 30 years. With in-house production, CORIMA has all manufacturing processes under control: from design to final assembly and packaging. All wheels are individually hand formed and manufactured in the French workshop, using prepreg carbon fiber.
DEITY is a brand created by riders for riders nearly 20 years ago. The range includes everything to make a mountain biker’s heart race — extremely stylish handlebars, grips, saddles, flat pedals, and more. The foundation of the brand is built on incorporating a strong connection to the community and the expertise of riders into product development, which forms the core of the brand.
FINISH LINE specializes in top products for cleaning, lubrication and care exclusively and consistently for the needs of the bike. No matter what weather or extreme conditions there are, FINISH LINE offers the perfectly matching lubricants, oils and accessories for the bike.
GIRO is the a world leader in high-end equipment with a focus on bike helmets for bike racing, action sports and active lifestyle. No other brand combines design, function and lifestyle as perfectly as GIRO. Whether on the bike or in the snow, at GIRO style and performance always belong together. GIRO is a living brand that rethinks, reshapes, redefines and creates extraordinary products.
Thanks to GOAL ZERO, you are no longer limited to the nearest power outlet during outdoor activities, but always have power at hand with the powerful, portable and robust solar energy solutions. Whether foldable solar panels, small high-performance batteries or practical accessories, with GOAL ZERO you always have power in your pocket.
Hornit was founded in England by former lawyer and triathlete Tom de Pelet. The brand combines various innovative and stylish products in the bike segment. Hornit has won many awards and will continue to inspire with practical products, including CLUG, probably the smallest and smartest bike rack in the world.
Hyperice represents holistic high-performance wellness and is directed both towards professional athletes and fitness enthusiasts as well as active people who attach importance to their well-being. The company thus offers everything for muscle recovery and relaxation after sports or in everyday life. Always with the aim of feeling better, healthier and fitter.
K-EDGE is the leading producer of computer, chain catchers, light & camera mounts, offering quality, precision and performance from a block of aluminum. K-EDGE was born in 2009 from the need to design an efficient chain catcher and continues to develop Pro Tour level products to solve the modern challenges of cycling.
Whether frames, pedals or equipment for professional or amateur athletes, LOOK’s technologies and innovative products deliver extraordinary emotions. LOOK first became known for two important innovations that continue to set standards in cycling today through product quality, expertise and attention to detail: the carbon fiber frame bicycle and the clipless pedal.
LUMOS develops and builds helmets for the smart commuter, the urban explorer, the creative city person and the pragmatic cyclist. LUMOS bike helmets impress with multiple LED lights and turn signals. Accessories such as the Lite Remote remote control provide additional safety in road traffic.
PARK TOOL has been producing special bicycle tools for professional and private bicycle mechanics since 1963 and is now the world’s largest manufacturer of tools, multi-tools, pumps, assembly stands and much more. With about 4000 products PARK TOOL emphasizes uncompromising quality, function and durability. This is exactly what makes the brand so popular around the world.
Whether on the road bike, mountain bike, gravel, trekking, city or cross bike or even for E-MTB use: PIRELLI has the optimal tires for all purposes. Decades of experience and superior technologies mean that bicycle tires from PIRELLI are pioneering in terms of design, quality, material mix, performance and durability.
Since 1988, PROFILE DESIGN has been setting standards in innovation and developing cycling components designed for speed. Cyclists value PROFILE DESIGN’s compelling, detail-oriented products designed for superior handling, aerodynamics, adjustability and fit.
Segway-Ninebot offers affordable and intelligent eKick Scooters as well as e-Scooters and is the leading provider of two-wheeled electric mobility as the eco-friendly alternative to cars. To do this, Segway and Ninebot have made it their mission to seamlessly connect robotic solutions and smartphones, integrating technologies and future concepts.
SELLE ITALIA is the leading company in the development and manufacture of saddles for every bicycle needs. Tradition and innovation are values that go hand in hand at the Italian manufacturer to this day, and find expression in the diverse, cleverly designed products. From ergonomics to lightweight construction, for MTB, racing or touring bike, at SELLE ITALIA you are guaranteed to find the right saddle for the next tour.
THOUSAND makes safety something we take for granted—and something we enjoy wearing. Born from a personal story, the brand has been dedicated since its inception to protecting lives and encouraging people to make a conscious choice for safety. Thousand focuses on helmets that are not only certified, functional, and durable, but that we actually want to wear in our daily lives.
From storage cabinets to rollboys, from work benches to assembly stations, from computer cabinets to NC systems – Thur Metall sets up complete workstations in workshops and factories. The Thur Metall storage cabinets are made of high-quality sheet steel and the matching workbenches are one of the favorites in industry and trade and thus should not be missing in any bicycle workshop.
Since 1854, TRELOCK has stood for German engineering and innovation in the service of security. The brand develops locks and lighting systems that inspire confidence—with certified quality, modern testing methods, and solutions that set new standards in design, function, and reliability. As part of the Allegion brand family, TRELOCK combines tradition with forward-thinking development and sustainable standards.
Vici makes learning to ride a bike a safe, natural part of growing up. Designed with children in mind and developed from a child’s perspective, Vici bikes accompany little ones from balance bikes to their first real bike — with the same seating position, the same feel, and the same joy of moving forward.
Since 1973, YAKIMA has been synonymous with transport solutions that make adventure possible. What began as a small workshop for handcrafted paddling and transport solutions has evolved into a brand that safely secures sports and outdoor gear to cars—and takes people to places where they feel free. With innovative roof, rear, and bike racks, Yakima has been part of great moments for decades: from the Olympic Games to road trips across the globe.
Would you like to join our retailer network and offer our brands in your shop or branch? We would be happy to advise you and support you with progressive and excellent sales strategies, which we adapt individually to your local needs and requirements. Take advantage of our expertise in bike, sports and consumer electronics and become part of the House of Brands. Our team will be happy to advise you at any time.
