WE ARE
MOST VALUABLE PLAYER

Together with our customers, partners, suppliers and employees, we share a passion for sports and athletes. In daily business, we are strong sales people and creative marketers who successfully promote authentic brands and innovative products. There is no way around us.

BIKE

In 1980, GROFA began as a bike retailer. This is why bike and parts are still a major part of our DNA. Bike is our passion not only because we know the market and competition best, but also because we bike a lot. Whether on road, track, gravel or up and down a mountain, our passion is unstoppable.

Bike Brands
Bike Brands

SPORTS

To complement biking in the summer, we are skiing and snowboarding in the winter. Doing sports in either season makes you question your equipment. At times, there are too many product specifications and each experience is unique. We know all of the most important details of products in our portfolio, no matter who, what or where it’s used.

Sports Brands
Sports Brands

ELECTRONICS

The way to have power is to take it. Consumer electronics is not only a different market, also brands, products and sales work differently. This is why we have a dedicated team that share the same mindset of its target consumers. Either captured, filmed, streamed or charged, our portfolio of consumer electronics brands completes bike, snow and e-mobility purposes. 

Electronics Brands
Goal Zero

E-MOBILITY

Looking ahead, we are committed to e-mobility and believe that innovative smart mobility solutions will shape our urban living and transportation. We know pioneering is always an investment. However, the ROI on LEVs is not about the profit, it’s about creating the future for ourselves.

E-Mobility Brands
E-Mobility Brands

WHERE WE CAME FROM

OUR MILESTONES

1980

GROFA founded

 

 

 

1982

GROFA becomes Bike Distributor

 

 

 

1993

Bad Camberg Relocation

 

 

 

2002

Snow Portfolio Launch

 

 

 

2009

Electronics Launch with GoPro

 

 

 

2014

Peter Möhrle Holding becomes Shareholder

 

 

 

2015

Austria Market Launch

 

 

 

2016

BeNeLux Market Launch | Action Sports acquired

 

 

 

2017

E-Mobility Launch | ASE founded (100% subsidiary)

 

 

 

2020

Integration into new Bike Holding Common Umbrella with Bike Components

 

 

 

OUR MISSION

We’re the most valuable distribution partner for bike brands in all phases of their life cycle. By reliably establishing doors in retail markets, we continuously increase a brands’ sales and revenue through customized services and support. 

 

We develop winning go-to-market strategies by passionately embodying each brands’ mantra into our proven retail partnerships, numerous retail doors and online channels. 

 

Our House of Brands business model purpose is to deliver a one-stop go-to distribution partner. We achieve this by consistently promoting a full bike and parts brand portfolio. We are the most relevant and crucial player for all retailers in our markets. 

BY 2025, WE WILL BECOME EUROPE'S MOST VALUABLE DISTRIBUTOR FOR INTERNATIONAL PREMIUM BIKE BRANDS AND ASPIRING NEWCOMERS.

MANAGEMENT TEAM

Thorsten Kochanek

Thorsten Kochanek

CEO

Martin

Martin "Mäx" Meyer von Tschirschky

Head of Brand & Supply

Michael Eriksen

Michael Eriksen

Head of Finance

Ina Caspari

Ina Caspari

Head of Human Resources

Thomas Laschet

Thomas Laschet

Head of Marketing

Daniel Stiehl

Daniel Stiehl

Head of IT & Operations

HOUSE OF BRANDS LOCATIONS

BAD CAMBERG

GROFA & ASE HEADQUARTERS
Otto-Hahn-Straße 17
65520 Bad Camberg
Germany

Hotline GROFA: +49 (0) 6434 2008 - 200 info@grofa.com Hotline ASE: +49 (0) 6434 - 2008 800 info@ase-mobility.com
Bad Camberg

VERVIERS

ACTION SPORTS HEADQUARTERS
Avenue Peltzer 64/1
4800 Verviers
Belgium

Hotline Action Sports: +32 (0) 87 89 97 70 info@actionsports.be
Verviers

SALZBURG

GROFA OFFICE AUSTRIA
Brandboxx
2. Obergeschoss B28
Moosfeldstraße 1
5101 Bergheim / Salzburg
Austria

Hotline Austria: +43 (0) 662 2348 - 001 info@grofa.com
Salzburg

MUNICH

SHOWROOM MUNICH
MOC München
Atrium A Raum 129
Lilienthalallee 40
80939 München
Germany

Florian Brettl: +49 (0) 6434 2008-516 Florian Brettl
Munich

SINDELFINGEN

SHOWROOM SINDELFINGEN
HdK − Häuser der Konfektion
Mahdentalstraße 108
Haus 1 Etage 4
71065 Sindelfingen
Germany

Thomas Sperle: +49 (0) 6434 2008-558 Thomas Sperle
Sindelfingen

GET IN TOUCH

Our staff will be happy to advise you at any time, whether you would like to expand our portfolio with your brand, purchase House of Brands products for your shop or become part of the team. Feel free to contact us.   

Contact
Contact