Together with our customers, partners, suppliers and employees, we share a passion for sports and athletes. In daily business, we are strong sales people and creative marketers who successfully promote authentic brands and innovative products. There is no way around us.
In 1980, GROFA began as a bike retailer. This is why bike and parts are still a major part of our DNA. Bike is our passion not only because we know the market and competition best, but also because we bike a lot. Whether on road, track, gravel or up and down a mountain, our passion is unstoppable.
To complement biking in the summer, we are skiing and snowboarding in the winter. Doing sports in either season makes you question your equipment. At times, there are too many product specifications and each experience is unique. We know all of the most important details of products in our portfolio, no matter who, what or where it’s used.
The way to have power is to take it. Consumer electronics is not only a different market, also brands, products and sales work differently. This is why we have a dedicated team that share the same mindset of its target consumers. Either captured, filmed, streamed or charged, our portfolio of consumer electronics brands completes bike, snow and e-mobility purposes.
Looking ahead, we are committed to e-mobility and believe that innovative smart mobility solutions will shape our urban living and transportation. We know pioneering is always an investment. However, the ROI on LEVs is not about the profit, it’s about creating the future for ourselves.
WHERE WE CAME FROM
We’re the most valuable distribution partner for bike brands in all phases of their life cycle. By reliably establishing doors in retail markets, we continuously increase a brands’ sales and revenue through customized services and support.
We develop winning go-to-market strategies by passionately embodying each brands’ mantra into our proven retail partnerships, numerous retail doors and online channels.
Our House of Brands business model purpose is to deliver a one-stop go-to distribution partner. We achieve this by consistently promoting a full bike and parts brand portfolio. We are the most relevant and crucial player for all retailers in our markets.
Head of Brand & Supply
Head of Finance
Head of Human Resources
Head of Marketing
Head of IT & Operations
GROFA & ASE HEADQUARTERS
65520 Bad Camberg
ACTION SPORTS HEADQUARTERS
Avenue Peltzer 64/1
GROFA OFFICE AUSTRIA
2. Obergeschoss B28
5101 Bergheim / Salzburg
Atrium A Raum 129
HdK − Häuser der Konfektion
Haus 1 Etage 4
Our staff will be happy to advise you at any time, whether you would like to expand our portfolio with your brand, purchase House of Brands products for your shop or become part of the team. Feel free to contact us.