WE ARE
MOST VALUABLE PLAYER

In 1980, GROFA began as a bike retailer. This is why bike and parts are still a major part of our DNA. Bike is our passion not only because we know the market and competition best, but also because we bike a lot. Whether on road, track, gravel or up and down a mountain, our passion is unstoppable.

To complement biking in the summer, we are skiing and snowboarding in the winter. Doing sports in either season makes you question your equipment. At times, there are too many product specifications and each experience is unique. We know all of the most important details of products in our portfolio, no matter who, what or where it’s used.

The way to have power is to take it. Consumer electronics is not only a different market, also brands, products and sales work differently. This is why we have a dedicated team that share the same mindset of its target consumers. Either captured, filmed, streamed or charged, our portfolio of consumer electronics brands completes bike, snow and e-mobility purposes. 

Looking ahead, we are committed to e-mobility and believe that innovative smart mobility solutions will shape our urban living and transportation. We know pioneering is always an investment. However, the ROI on LEVs is not about the profit, it’s about creating the future for ourselves.