WELCOME TO THE
HOUSE OF BRANDS

We’re House of Brands — a bold, forward thinking and proven distributor for bike, sports, e-mobility and electronics headquartered in Bad Camberg, Germany. As the leading Value Added Distributor we share the passion for sports and athletes with our customers, partners and suppliers.

GROFA IN NUMBERS

110

Employees

5800

Retailer & Key Accounts

27

Brands

5

Locations

MOST VALUABLE PLAYER

We have made it our mission to place top-of-the-line brands in the national and international market, to promote them and to distribute them through a variety of channels in the bike, sports and consumer electronics retail market. Together with our customers, partners and suppliers, we share a passion for sport and athletes. In daily business, we are strong salespeople and creative marketers who successfully promote authentic brands and innovative products. 

 

There’s no way around us. 

About Us
MOST VALUABLE PLAYER

OUR BRANDS

OUR BRANDS

COUNTRIES OF DISTRIBUTION

Germany · Austria · Netherlands · Luxembourg · Belgium · Croatia · Slovenia

Countries of Distribution

OUR BRANDS

We are one of the leading distributors for bike, snow, power and action sports. Our range includes high-quality and innovative premium brands that are market leaders in their field or have the potential to be. We supply our brands to over 5,000 retailers from a wide range of branches in Germany and Austria. 

Our Brands
Our Brands

YOUR VALUE ADD

In our business areas Bike, Sports and Electronics, we offer profitable products where innovative solutions and visionary ideas determine the brand philosophies. We always go the extra mile for our dealers, suppliers and brands, whether in distribution, through our sales team or through a creative and targeted marketing and communication mix. 

Your Value Add
YOUR VALUE ADD

WORK WITH US

With our expertise in value-added distribution and a business model based on long-term partnerships, we have been continuously shaping the retail distribution market of the future since 1980 through progressive and excellent distribution strategies. We never stand still; we always move forward. We create added value for brands, products and people. 

Work with Us

DIRECTLY TO THE RETAILER AREA

To the B2B Shop
RETAILER AREA

CRASH REPLACEMENT

Had a crash? No problem. GIRO and BELL will replace any helmet for a lump sum (currently 50% of the recommended retail price) if it becomes unusable due to a cycling accident.  You can find more information and the replacement form for your helmet here. 

To the Form
CRASH REPLACEMENT